The Effective Factors for Fruit and Vegetable Consumption among Adults: A Need Assessment Study Based on Trans-Theoretical Model.

INTRODUCTION The World Health Organization recommended consuming at least 5 servings of fruits and vegetables (FV) per day in order to reduce the risk of non-communicable diseases (NCDs). The purpose of this study is to determine the influential factors related to intake of FV among adults in Kermanshah city based on Transtheoritical Model. MATERIAL & METHODS This is a cross-sectional study which is conducted in Kermanshah city. Participants (n=1230) are selected by multi stage sampling; 30-50 year olds people covered by health centers. In order to collect data, we used a TTM-based questionnaire. The results are analyzed using SPSS-16 and Lisrel 8, with P< 0.05 as statistically significant level. RESULTS The mean age of the participants is 37.75 and 65% of them are women .The mean score of knowledge is 2.4; that is, 80% of men and 78% of women in this study are in poor knowledge about FV consumption. In case of fruit and vegetable consumption behavior, 50% and 61% of participants are in pre-contemplation/contemplation stage, respectively. The average number of fruit servings is 1.42 and the average number of vegetable servings is 0.99 per day. Also, ANOVA test results showed a significant correlation between constructs of TTM and stages of change so that individuals' progress through stages of change from pre-contemplation to maintenance added on the scores of self-efficiency, processes of change, and decisional balance. CONCLUSION This study indicated that, TTM constructs such as self-efficacy, processes of change, and decisional balance are good predictors for FV consumption.